The rollback of Twitter Blue verified comes at a time when Musk and Alex Spiro, who is acting as Twitters top lawyer now, are working to reassure employees, advertisers and regulators that they will comply with all laws and terms of a prior FTC consent decree.Įlon Musk wrote in a companywide email obtained by CNBC on Thursday night, "I cannot emphasize enough that Twitter will do whatever it takes to adhere to both the letter and spirit of the FTC consent decree. Musk was not immediately available for comment.
The effect of so many changes on the Twitter platform presents a big problem for advertisers, some of which have already paused spending there.Īdditionally, some users who already paid for the service said their recently acquired blue checkmarks have disappeared from their accounts.Ī Twitter spokesperson was not immediately available for comment. if there's anyone who knows about Crashing it's us."
An account with the handle that appeared as wrote a flurry of disparaging tweets, one of which said, "honestly the 53% drop in stock price doesn't phase us. At that time, major stock indices were positive, amidst a market rally.Īn impersonator also pilloried Tesla, Elon Musk's electric car maker using the paid subscriber blue checkmark. The real Eli Lilly account later tweeted: "We apologize to those who have been served a misleading message from a fake Lilly account."Įli Lilly's stock price dropped sharply after the false message was posted, and so did other pharmaceutical companies including AbbVie, which was also impersonated on Twitter. The tweet remained on the social media platform for hours before it was taken down. The employee, who asked to remain unnamed since they were not authorized to speak on behalf of Twitter, said one account resembling pharmaceutical giant Eli Lilly caused a serious problem when it tweeted out, "we are excited to announce insulin is free now."
One current sales employee at Twitter said the company decided to pull back on Twitter Blue verification in response to the spate of impersonators. It left the platform even more ripe for misinformation, and many cheaply acquired checkmarks were used to impersonate brands, politicians and celebrities with unflattering messages. The paid subscription service led to a plethora of pranksters creating imposter accounts on Twitter. The quick suspension of the service suggests that, at least currently, CEO Elon Musk's big plan to generate new revenue from users isn't working as expected. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower
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